Elizabeth Taylor White Diamonds En Rouge is launching at Macy’s stores.

The newest fragrance from The House of Taylor is inspired by Elizabeth Taylor’s bold, iconic red lips, the brand states.

Taylor first brought her sparkling glamour to women when she captured the “essence of diamonds in a bottle” in the original White Diamonds scent – an award-winning fragrance that fans continue to adore.

Taylor once said, “Every woman, no matter how small it is, covets a diamond.  If you have it as a perfume, it’s the same sense of sparkle and uplift. It’s diamonds in a bottle.”

The Scent

The new version is a Sensual Floral Oriental by master perfumer Rodrigo Flores-Roux.

“I looked beyond the name and saw the astonishing woman for who she really was – sensual, fiery, brilliant, bold, determined, and above all, captivating,” said Flores-Roux.  “I created a scent that reflects the raw sensuality and bold glamour for which Elizabeth Taylor is celebrated.”

White Diamonds En Rouge features bold top notes of Pink Peppercorn, Mandarin and Raspberry, elegantly entwined with a robust floral bouquet of Rose, Jasmine, and Orange Flower. It finishes with seductive Vanilla Bean, decadent Vetiver, addictive Amber, and luxurious Patchouli, leaving a veil of undeniable sensuality.

The Packaging

The bold red and gold packaging design exudes “seduction, luxury, and glamour,” the brand states.

The transparent rouge bottle features a sparkling diamond-like collar and radiant gold cap. The packaging features a matte rouge finish with bold, glamorous jewelry, evoking absolute luxury.